From the monthly archives:

June 2010

Why An In Store Mobile Strategy Can Help Save Your Retail Sales

June 24, 2010 Mobile Strategies
Thumbnail image for Why An In Store Mobile Strategy Can Help Save Your Retail Sales

Can an in store mobile strategy save your slumping retailer sales? In very well might.  Smart retailers have shown that the integration of other technologies, such as smart phone bridge shopping apps, into the shopping experience keeps consumers in the store longer so they can buy more and improves their perceived shopping experience to keep [...]

1 comment

Differentiating The Retail Shopping Experience By Integrating Mobile In Store

June 24, 2010 Mobile Strategies

New bridge mobile apps and other technologies have made it possible to seriously differentiate oneself in the retail space.  While some stores fall behind, other stores are kicking some in store shopping butt.  There has been a lot written on the subject of the direction of mobile in the social shopping space but GS1 serves [...]

0 comments

2010 CMO Social Landscape Chart

June 21, 2010 SMO

Below is a resource to help CMO’s navigate through some key social channels.  Link to social landscape chart jpeg.    Feel free to download and use.

0 comments

16 Services to Sell Stuff Fast & The Secret Social Sauces That Make People Buy and Share

June 14, 2010 SMO

16 Services to_Sell_Faster & The Secret Social Sauces That Make People Buy & Share View more presentations from socialcapitalist. One of the best gauges of how well an economy is doing is by how much people are spending.  So, when news comes out during a recession that consumer spending for the previous quarter was devastatingly [...]

0 comments

Top 10 Signs You’ve Gone From “Engaging” to “Annoying”

June 12, 2010 SMO
Thumbnail image for Top 10 Signs You’ve Gone From “Engaging” to “Annoying”

There’s a fine line from engaging to annoying.   How do you know if you’ve crossed it? There’s all this talk on how brands and people can “engage” people.  The word “engage” has been used so much it’s starting to become just plain annoying.  Beyond that, how do you know you’ve crossed the line from [...]

0 comments

The 4 P’s Using Social Media

June 3, 2010 SMO

There are 4 Types Out There Using Social Media Sites: Promoters: Everyone is promoting something. Smart people conceal it in a nicely packaged way.  It’s always something whether the user knows it or not. i.e.  a cause, themselves, someone else, a company, an agenda, etc. Personalities: Every user, company, cause, business, brand has a personality. [...]

1 comment

Four Personality Traits of a Successful Social Media Community Manager – What Nestle & P &G Wish They Considered Earlier

June 2, 2010 SMO
Thumbnail image for Four Personality Traits of a Successful Social Media Community Manager – What Nestle & P &G Wish They Considered Earlier

4 Traits of a successful social media community manager. The ones Mashable forgot to mention and those that could have saved Nestle & P&G from their social media blunders.

0 comments