From the monthly archives:

January 2012

HORROR STORY! When a company created hashtag goes incredibly bad

January 25, 2012 SMO

So perhaps you’re already heard this or maybe you have not but the McDonalds Hashtag #McDstories was created with the intention of getting people to share their good experiences with McDonalds. However, turns out that there are a lot of bad stories people can share as well. LESSON: before you try to create your own [...]

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