From the category archives:

SMO

HORROR STORY! When a company created hashtag goes incredibly bad

January 25, 2012 SMO

So perhaps you’re already heard this or maybe you have not but the McDonalds Hashtag #McDstories was created with the intention of getting people to share their good experiences with McDonalds. However, turns out that there are a lot of bad stories people can share as well. LESSON: before you try to create your own [...]

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Top 3 Things I’ve Seen Selling Social Media Monitoring Software in 2011

December 29, 2011 SMO

If you’ve been a reader, my guess is that you’ve been wondering why I’ve been on such a long hiatus.  Well, I’ve been working a lot really close in the field of social media monitoring- selling the stuff actually. And so, I have had the opportunity to get a very clear picture on what it [...]

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Why SEO Gurus Got Slapped In The Face

July 30, 2010 SMO

Article first published as Why SEO Gurus Got Slapped in the Face by Technorati.  It felt like only yesterday when SEO gurus ran the search world. There they were, charging hundreds an hour while they poked around on their computers, analyzing keywords, calculating algorithms and directing cheaper labor overseas to conduct their link building projects — [...]

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Socialize, Swipe, Buy, Share, Socialize

July 8, 2010 SMO

Social Transaction Sharing Sites These sites, apps, widgets, and what-nots fall into the social shopping category that is rapidly growing, gaining investors, market adoption, and changing the way consumers make decisions about what they buy, where and more.  Essentially, with the swipe or a card or a simple mention, you can share with your network (or [...]

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Social Shopping Made Simple

July 7, 2010 SMO

Social technologies are changing how consumers make decisions and how shops, restaurants, and retailers alike make a sale.  The term “social shopping” has popped up in an effort to describe the new technologies that are changing the ways consumers shop and make decisions.  A lot of bloggers use the term “social shopping” as a blanket [...]

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Why An In Store Mobile Strategy Can Help Save Your Retail Sales

June 24, 2010 Mobile Strategies
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Can an in store mobile strategy save your slumping retailer sales? In very well might.  Smart retailers have shown that the integration of other technologies, such as smart phone bridge shopping apps, into the shopping experience keeps consumers in the store longer so they can buy more and improves their perceived shopping experience to keep [...]

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Differentiating The Retail Shopping Experience By Integrating Mobile In Store

June 24, 2010 Mobile Strategies

New bridge mobile apps and other technologies have made it possible to seriously differentiate oneself in the retail space.  While some stores fall behind, other stores are kicking some in store shopping butt.  There has been a lot written on the subject of the direction of mobile in the social shopping space but GS1 serves [...]

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2010 CMO Social Landscape Chart

June 21, 2010 SMO

Below is a resource to help CMO’s navigate through some key social channels.  Link to social landscape chart jpeg.    Feel free to download and use.

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16 Services to Sell Stuff Fast & The Secret Social Sauces That Make People Buy and Share

June 14, 2010 SMO

16 Services to_Sell_Faster & The Secret Social Sauces That Make People Buy & Share View more presentations from socialcapitalist. One of the best gauges of how well an economy is doing is by how much people are spending.  So, when news comes out during a recession that consumer spending for the previous quarter was devastatingly [...]

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Top 10 Signs You’ve Gone From “Engaging” to “Annoying”

June 12, 2010 SMO
Thumbnail image for Top 10 Signs You’ve Gone From “Engaging” to “Annoying”

There’s a fine line from engaging to annoying.   How do you know if you’ve crossed it? There’s all this talk on how brands and people can “engage” people.  The word “engage” has been used so much it’s starting to become just plain annoying.  Beyond that, how do you know you’ve crossed the line from [...]

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