From the category archives:

SMO 101

Top 10 Signs You’ve Gone From “Engaging” to “Annoying”

June 12, 2010 SMO
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There’s a fine line from engaging to annoying.   How do you know if you’ve crossed it? There’s all this talk on how brands and people can “engage” people.  The word “engage” has been used so much it’s starting to become just plain annoying.  Beyond that, how do you know you’ve crossed the line from [...]

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The 4 P’s Using Social Media

June 3, 2010 SMO

There are 4 Types Out There Using Social Media Sites: Promoters: Everyone is promoting something. Smart people conceal it in a nicely packaged way.  It’s always something whether the user knows it or not. i.e.  a cause, themselves, someone else, a company, an agenda, etc. Personalities: Every user, company, cause, business, brand has a personality. [...]

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How Smart Companies Use Social Media

May 7, 2010 SMO
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Social Media Optimization (SMO) is the process of utilizing our ability to communicate and express something to achieve certain goals.  Smart companies have been using social media for a variety of business functions and goals.  Social media marketing strategies can be applied across functions to reach departmental goals. Many clients I work with will approach [...]

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Give Me 6 Minutes And I’ll Give You The 2nd Key To Social Media Optimization Success

May 6, 2010 SMO

After reading the first key to smo success, we know the importance of choosing and targeting your social media audience.  The key thing we needed to remember is that the best audience for your social media strategy is not always who you think it is.  If you didn’t read the first key, it might help [...]

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Digital Marketing Outlook 2010

April 30, 2010 SMO

Top interactive agencies in digital, smo, and more were polled along with their clients and technology partners on the topics affecting digital marketing in 2010. What will be the new focus? Where is digital marketing going? What are clients looking for? What are the new trends in technology and consumer behavior? Flip through the book to find out.

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Is Facebook “Liking” the New Linking?

April 29, 2010 SMO

With 50,000 sites already adding Facebook’s like button and growing, Google has every reason to call some emergency meetings.  Facebook’s Universal Like Button and Social Graph have only been around for about a week now and it is already starting to slap standard search in the face.  Facebook’s calling this like button the “Social Link” [...]

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The Critical Questions You Must Ask Before You Jump on The Social Media Bandwagon

April 23, 2010 SMO

So you realized that this social media thing is really not just a fad and you need to do something about it for the sake of your reputation or company.  What if you get behind? Before you panic or do anything at all you must ask yourself the following questions.  Failure to do so and [...]

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(SMO) Social Media Optmization Explained

April 23, 2010 SMO

What is SMO (Social Media Optimization)? Why is it important? What should I do about it? This article gives you a solid baseline understanding of what social media optimization is and where the heck the term came from. Then it goes on to answer the questions you have about what to do with this new [...]

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6 Biggest Challenges People Face Kickstarting A Social Media Marketing Strategy

April 20, 2010 SMO

What are the major challenges companies and individuals face trying to kickstart a social media marketing strategy? How can you overcome them? This article outlines the 6 biggest hurdles to getting started with a strong strategy and provides some helpful tips on how to overcome them. In a study by the Altimer Group, consulting firm, [...]

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How to Explain Social Media: 10 Tips in a Slideshow in Less Than 2 Minutes

April 20, 2010 SMO

Here is a presentation on Social Media Marketing from a non marketing perspective. Perhaps the insights might give you tips on how to better explain it to those around you that still don’t get it.

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