From the category archives:

SMO

The 4 P’s Using Social Media

June 3, 2010 SMO

There are 4 Types Out There Using Social Media Sites: Promoters: Everyone is promoting something. Smart people conceal it in a nicely packaged way.  It’s always something whether the user knows it or not. i.e.  a cause, themselves, someone else, a company, an agenda, etc. Personalities: Every user, company, cause, business, brand has a personality. [...]

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Four Personality Traits of a Successful Social Media Community Manager – What Nestle & P &G Wish They Considered Earlier

June 2, 2010 SMO
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4 Traits of a successful social media community manager. The ones Mashable forgot to mention and those that could have saved Nestle & P&G from their social media blunders.

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5 Ways Social Actions Speak Louder Than Words

May 27, 2010 SABM
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The age old saying, “actions speak louder than words” is more visible today in social media than ever before. New social technologies have given us new ways to influence consumer decision making and ideas.

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Action Based Marketing is Making Talk Cheap

May 26, 2010 SABM
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Social technologies are changing the way consumers make decisions. As social tools get more advanced and consumer adoption grows, our attention spans decrease and the focus shifts from “talking” to “doing”.

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7 Ways Twitter Saves Me Time

May 18, 2010 SMO
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7 ways Twitter makes professional daily life much easier. Everything from keyword research to writers block, Twitter has helped me out. Learn how Twitter can help you out too.

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Protected: Top 10 Digital Trends of 2010 & Resources To Match

May 17, 2010 SMO

There is no excerpt because this is a protected post.

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5 Creative Ways for Local Biz to Leverage Social with Google Maps

May 12, 2010 SMO
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There are so many creative ways for people to share their business and get an edge against competitors. Google Maps is one resource forgotten to many local businesses. Here are 5 ways local businesses can use Google’s user generated mapping content, and social mapping tools to gain an edge in your area.

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Should Ecommerce Be Scared About Social Shopping?

May 11, 2010 SMO

Social shopping is here and 75% of customers seek advice from others when shopping online. Much of the technology to do what you see above is already there and it is available to us. I have never seen such a shopping experience in store but the most technically savvy shoppers can get almost everything they [...]

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How Smart Companies Use Social Media

May 7, 2010 SMO
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Social Media Optimization (SMO) is the process of utilizing our ability to communicate and express something to achieve certain goals.  Smart companies have been using social media for a variety of business functions and goals.  Social media marketing strategies can be applied across functions to reach departmental goals. Many clients I work with will approach [...]

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Beat Your SEO Competition With Social Search

May 7, 2010 SMO
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Meet your new best friend, Google Social Search. This technology is not new but it can help you can a huge competitive advantage in search. Social Search relies on social media technologies and its users to deliver what your networks are saying around your queries. Is SMO the new SEO? How can you optimize social search to beat the competition? Read on.

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