From the category archives:

SMO Tips

5 Creative Ways for Local Biz to Leverage Social with Google Maps

May 12, 2010 SMO
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There are so many creative ways for people to share their business and get an edge against competitors. Google Maps is one resource forgotten to many local businesses. Here are 5 ways local businesses can use Google’s user generated mapping content, and social mapping tools to gain an edge in your area.

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Give Me 13 Minutes and I’ll Give You The First Key To Social Media Optimization Success

April 28, 2010 SMO

credit for image goes to “listen to Me!” on Flickr . Link: http://www.flickr.com/photos/metrojp/92038203/ Take thirteen  minutes to read this article and I will give you the  first key to social media optimization success-  social audience targeting.  Reading this will save you a century or wasted time and energy.  After reading this article you will have [...]

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How Much Time Should You Be Spending On Social Networks?

April 27, 2010 SMO

Whether you are an agency or your just a busy individual that wants to know how much time they should spend to plan their SMO strategy, these simple equations are very helpful to budget out how much time you should be spending on your social networks. I’ve  come up with a couple equations that have [...]

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Why Defining Your Social Media Audience is Critical To SMO Success.

April 26, 2010 SMO

In the previous article, “Critical Questions You Must Ask Before Jumping on the Social Media Bandwagon, ” the Social Capitalist pointed out the some of the first and most critical questions to consider when defining and targeting  social media audience. Identifying and defining your social media audience is critical to your SMO Strategy for two [...]

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