I work with a variety of clients from different industries to optimize their positions and visibility in search and throughout social networks. Being a practitioner of the subject matter every day, I often find it is difficult to pull my self away to explain what social media marketing is to a non marketer. This is especially true if the individual you are speaking to has never really used any 2.0 technology. For instance, my mom, bless her heart.
While I still am playing around and trying to perfect ways to make sense of social marketing to non marketers and clients, I always find it refreshing to hear a definition from a non marketer. Getting different perspectives is critical to getting a broader view on everything- including social media marketing.
In this post I’ve embedded a presentation on Social Media Marketing from a non marketing perspective. I believe this very brief slideshow gives a refreshing perspective on the subject matter. I especially love # 6. So be sure to take 1-2 minutes to click through the slides.
It’s refreshing because it’s true.
In this rapidly changing digital world we are bombarded by different perspectives, thought leaders, and proposed “experts” who claim they have a definitive answer that will be going in the textbooks one day.
In essence, social media marketing is simply just new media marketing, the term social media might fade out one day as it will become a norm in our marketing strategies. We shouldn’t get to attached to the terms and we shouldn’t get attached to the mediums we use. Social media marketing, social search, seo, smo, and the strategies we use to connect and get conversations going will constantly be changing.
Nothing in new media can ever really be set in stone because it will always be changing and “new.” For instance, the rules of SEO are different today than they were 3 months ago. More people are using social searches and Facebook could potentially be in the process of making the web index itself through the incorporation of a “universal like button.” That is an entirely new and interesting topic in itself.
Social media will one day just be “new media” as the natural tendency for humans to exchange information and ideas is to be social. Gaining new insights into how to define new media is critical as we move forward with business and incorporate strategies to meet the changing environments. The important thing to keep in mind here is rule number 6. Enough said.