New bridge mobile apps and other technologies have made it possible to seriously differentiate oneself in the retail space. While some stores fall behind, other stores are kicking some in store shopping butt. There has been a lot written on the subject of the direction of mobile in the social shopping space but GS1 serves up some impressive services and a handy dandy whitepaper to get retailers acquainted with all the amazing things they can do to improve and further engage customers in the shopping experience.
There are a variety of ways retailers engage:
Mobile has allowed us to do the following with these interactions. These services are all things that most companies like GS1 serve up to retailers:
For more great information on different mobile services that you can integrate with mobile to create a more engaging shopping experience, consult Mobile in Retailer WhilePaper from GS1. Also, be sure to read the post on mobile and social shopping by subscribing to the Social Capitalist SMO Blog.
