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Why SEO Gurus Got Slapped In The Face

July 30, 2010 SMO

Article first published as Why SEO Gurus Got Slapped in the Face by Technorati.  It felt like only yesterday when SEO gurus ran the search world. There they were, charging hundreds an hour while they poked around on their computers, analyzing keywords, calculating algorithms and directing cheaper labor overseas to conduct their link building projects — [...]

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Should Ecommerce Be Scared About Social Shopping?

May 11, 2010 SMO

Social shopping is here and 75% of customers seek advice from others when shopping online. Much of the technology to do what you see above is already there and it is available to us. I have never seen such a shopping experience in store but the most technically savvy shoppers can get almost everything they [...]

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How Smart Companies Use Social Media

May 7, 2010 SMO
Thumbnail image for How Smart Companies Use Social Media

Social Media Optimization (SMO) is the process of utilizing our ability to communicate and express something to achieve certain goals.  Smart companies have been using social media for a variety of business functions and goals.  Social media marketing strategies can be applied across functions to reach departmental goals. Many clients I work with will approach [...]

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Give Me 6 Minutes And I’ll Give You The 2nd Key To Social Media Optimization Success

May 6, 2010 SMO

After reading the first key to smo success, we know the importance of choosing and targeting your social media audience.  The key thing we needed to remember is that the best audience for your social media strategy is not always who you think it is.  If you didn’t read the first key, it might help [...]

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Facebook Open Search

May 5, 2010 SMO

Want to know what people are saying about you or your company? Use the Facebook Open Search.  It searches Facebook’s Public timeline without ever having to login and is powered by the Open Graph API.  Above  is a screen shot of a search I did for Starbucks. While the features are currently quite limited there [...]

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Free Simple Search Tool Every Social Media Professional Should Be Using for Facebook

May 3, 2010 SMO

What are Facebook’s 400 Million users saying about you? There is nothing more valuable than a word-of-mouth recommendation to a friend and a lot of these conversations are happening on Facebook. Find out what 400 Million Facebook users are saying about you, your company, brand, product or industry in real time. Moreover, find out how to use this free tool and the information on it for your social media marketing campaign. Keep reading.

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Social Marketing Stories May 2010

April 30, 2010 SMO

Overview of what went down in SMO this week from news, thought leaders, companies and more. New Social Media Data & Marketer Focus As the technology keeps changing and marketers keep trying to figure out the best ways to target social audiences and demonstrate ROI, we continue to grow our list of valuable data.  Here [...]

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Is Facebook “Liking” the New Linking?

April 29, 2010 SMO

With 50,000 sites already adding Facebook’s like button and growing, Google has every reason to call some emergency meetings.  Facebook’s Universal Like Button and Social Graph have only been around for about a week now and it is already starting to slap standard search in the face.  Facebook’s calling this like button the “Social Link” [...]

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How Much Time Should You Be Spending On Social Networks?

April 27, 2010 SMO

Whether you are an agency or your just a busy individual that wants to know how much time they should spend to plan their SMO strategy, these simple equations are very helpful to budget out how much time you should be spending on your social networks. I’ve  come up with a couple equations that have [...]

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SMO Week of April 18, 2010

April 23, 2010 SMO

Top social media stories for the week of April 18, 2010. This is social media news that you can use. This series happens every Friday and will give you the best resources covering each story. The focus is on finding resources that not only cover the top stories but tell you what these stories mean for you.

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