April 19, 2010
SMO
Facebook receives over 6 Million page views per minute. Its easy to see why brands and companies are flocking to create pages and engage with consumers. Nevertheless, this influx of marketers attempting to connect with Facebook’s 350 million users was bound to happen. The brands that get it, like Starbucks or H&M with their useful apps and pages, realize that social networks are not sales tools. They see that they actually have to add to the conversation, not distract from it. I do believe it was a good choice for Facebook to open up their platform for anyone to join and I don’t blame Facebook for “Life Insurance” wanting to be my friend. Instead, I blame marketers that just don’t get it trying to jump on the social media bandwagon.
April 16, 2010
SMO
Word-of-mouth marketing is the most powerful and sustainable way to get people talking about you or your company. 78% of consumers reported that they trusted recommendations from other consumers more than any other form of advertising. Social-Capitalist gives you the 4 rules you must know to get people talking in a new media world.
