Posts tagged as:

social-media-marketing

How Smart Companies Use Social Media

May 7, 2010 SMO
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Social Media Optimization (SMO) is the process of utilizing our ability to communicate and express something to achieve certain goals.  Smart companies have been using social media for a variety of business functions and goals.  Social media marketing strategies can be applied across functions to reach departmental goals. Many clients I work with will approach [...]

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Digital Marketing Outlook 2010

April 30, 2010 SMO

Top interactive agencies in digital, smo, and more were polled along with their clients and technology partners on the topics affecting digital marketing in 2010. What will be the new focus? Where is digital marketing going? What are clients looking for? What are the new trends in technology and consumer behavior? Flip through the book to find out.

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Why Defining Your Social Media Audience is Critical To SMO Success.

April 26, 2010 SMO

In the previous article, “Critical Questions You Must Ask Before Jumping on the Social Media Bandwagon, ” the Social Capitalist pointed out the some of the first and most critical questions to consider when defining and targeting  social media audience. Identifying and defining your social media audience is critical to your SMO Strategy for two [...]

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The Critical Questions You Must Ask Before You Jump on The Social Media Bandwagon

April 23, 2010 SMO

So you realized that this social media thing is really not just a fad and you need to do something about it for the sake of your reputation or company.  What if you get behind? Before you panic or do anything at all you must ask yourself the following questions.  Failure to do so and [...]

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6 Biggest Challenges People Face Kickstarting A Social Media Marketing Strategy

April 20, 2010 SMO

What are the major challenges companies and individuals face trying to kickstart a social media marketing strategy? How can you overcome them? This article outlines the 6 biggest hurdles to getting started with a strong strategy and provides some helpful tips on how to overcome them. In a study by the Altimer Group, consulting firm, [...]

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New Rules of Word of Mouth Marketing for Success in A New Media Driven World

April 16, 2010 SMO

Word-of-mouth marketing is the most powerful and sustainable way to get people talking about you or your company. 78% of consumers reported that they trusted recommendations from other consumers more than any other form of advertising. Social-Capitalist gives you the 4 rules you must know to get people talking in a new media world.

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Top 10 Questions People are Asking about Promotional Tweets

April 15, 2010 SMO

Since its public launch in July 2006, Twitter has grown to over 58 million users wordwide with approximately 600 Tweets being sent each second or 50 million tweets per day.

Despite Twitter’s rapid growth and the $57 million invested by venture capitalists so far, Twitter is still tinkering around with ways to monetize. What Twitter is calling the “Promoted Tweets” program was unveiled this week as the first step toward the company making money.

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