Posts tagged as:

SMO Planning

How Much Time Should You Be Spending On Social Networks?

April 27, 2010 SMO

Whether you are an agency or your just a busy individual that wants to know how much time they should spend to plan their SMO strategy, these simple equations are very helpful to budget out how much time you should be spending on your social networks. I’ve  come up with a couple equations that have [...]

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Why Defining Your Social Media Audience is Critical To SMO Success.

April 26, 2010 SMO

In the previous article, “Critical Questions You Must Ask Before Jumping on the Social Media Bandwagon, ” the Social Capitalist pointed out the some of the first and most critical questions to consider when defining and targeting  social media audience. Identifying and defining your social media audience is critical to your SMO Strategy for two [...]

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The Critical Questions You Must Ask Before You Jump on The Social Media Bandwagon

April 23, 2010 SMO

So you realized that this social media thing is really not just a fad and you need to do something about it for the sake of your reputation or company.  What if you get behind? Before you panic or do anything at all you must ask yourself the following questions.  Failure to do so and [...]

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6 Biggest Challenges People Face Kickstarting A Social Media Marketing Strategy

April 20, 2010 SMO

What are the major challenges companies and individuals face trying to kickstart a social media marketing strategy? How can you overcome them? This article outlines the 6 biggest hurdles to getting started with a strong strategy and provides some helpful tips on how to overcome them. In a study by the Altimer Group, consulting firm, [...]

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