June 12, 2010
SMO
There’s a fine line from engaging to annoying. How do you know if you’ve crossed it? There’s all this talk on how brands and people can “engage” people. The word “engage” has been used so much it’s starting to become just plain annoying. Beyond that, how do you know you’ve crossed the line from [...]
June 3, 2010
SMO
There are 4 Types Out There Using Social Media Sites: Promoters: Everyone is promoting something. Smart people conceal it in a nicely packaged way. It’s always something whether the user knows it or not. i.e. a cause, themselves, someone else, a company, an agenda, etc. Personalities: Every user, company, cause, business, brand has a personality. [...]
