May 6, 2010
SMO
After reading the first key to smo success, we know the importance of choosing and targeting your social media audience. The key thing we needed to remember is that the best audience for your social media strategy is not always who you think it is. If you didn’t read the first key, it might help [...]
April 20, 2010
SMO
What are the major challenges companies and individuals face trying to kickstart a social media marketing strategy? How can you overcome them? This article outlines the 6 biggest hurdles to getting started with a strong strategy and provides some helpful tips on how to overcome them. In a study by the Altimer Group, consulting firm, [...]