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Why SEO Gurus Got Slapped In The Face

July 30, 2010 SMO

Article first published as Why SEO Gurus Got Slapped in the Face by Technorati.  It felt like only yesterday when SEO gurus ran the search world. There they were, charging hundreds an hour while they poked around on their computers, analyzing keywords, calculating algorithms and directing cheaper labor overseas to conduct their link building projects — [...]

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7 Ways Twitter Saves Me Time

May 18, 2010 SMO
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7 ways Twitter makes professional daily life much easier. Everything from keyword research to writers block, Twitter has helped me out. Learn how Twitter can help you out too.

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How Smart Companies Use Social Media

May 7, 2010 SMO
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Social Media Optimization (SMO) is the process of utilizing our ability to communicate and express something to achieve certain goals.  Smart companies have been using social media for a variety of business functions and goals.  Social media marketing strategies can be applied across functions to reach departmental goals. Many clients I work with will approach [...]

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Beat Your SEO Competition With Social Search

May 7, 2010 SMO
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Meet your new best friend, Google Social Search. This technology is not new but it can help you can a huge competitive advantage in search. Social Search relies on social media technologies and its users to deliver what your networks are saying around your queries. Is SMO the new SEO? How can you optimize social search to beat the competition? Read on.

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Give Me 6 Minutes And I’ll Give You The 2nd Key To Social Media Optimization Success

May 6, 2010 SMO

After reading the first key to smo success, we know the importance of choosing and targeting your social media audience.  The key thing we needed to remember is that the best audience for your social media strategy is not always who you think it is.  If you didn’t read the first key, it might help [...]

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Facebook Open Search

May 5, 2010 SMO

Want to know what people are saying about you or your company? Use the Facebook Open Search.  It searches Facebook’s Public timeline without ever having to login and is powered by the Open Graph API.  Above  is a screen shot of a search I did for Starbucks. While the features are currently quite limited there [...]

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Free Simple Search Tool Every Social Media Professional Should Be Using for Facebook

May 3, 2010 SMO

What are Facebook’s 400 Million users saying about you? There is nothing more valuable than a word-of-mouth recommendation to a friend and a lot of these conversations are happening on Facebook. Find out what 400 Million Facebook users are saying about you, your company, brand, product or industry in real time. Moreover, find out how to use this free tool and the information on it for your social media marketing campaign. Keep reading.

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Social Marketing Stories May 2010

April 30, 2010 SMO

Overview of what went down in SMO this week from news, thought leaders, companies and more. New Social Media Data & Marketer Focus As the technology keeps changing and marketers keep trying to figure out the best ways to target social audiences and demonstrate ROI, we continue to grow our list of valuable data.  Here [...]

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SMO Week of April 18, 2010

April 23, 2010 SMO

Top social media stories for the week of April 18, 2010. This is social media news that you can use. This series happens every Friday and will give you the best resources covering each story. The focus is on finding resources that not only cover the top stories but tell you what these stories mean for you.

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(SMO) Social Media Optmization Explained

April 23, 2010 SMO

What is SMO (Social Media Optimization)? Why is it important? What should I do about it? This article gives you a solid baseline understanding of what social media optimization is and where the heck the term came from. Then it goes on to answer the questions you have about what to do with this new [...]

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